Back to school: Experience Management

Welcome back! I hope you had a wonderful Summer. I guess, if you spent it in Denmark, you have had time to catch up on your reading, organize your stamp collection, or binge-watch Game of Thrones as the weather has not exactly been very Summer’y :o(

I myself have been taking time off for once…but not more so than I have spent some time thinking about the development of EventAnne. And I hope that this Fall will bring more opportunities for me to speak about experience management at conferences and events around the globe.

If you have been really off the grid and have forgotten what this ‘experience’ thing is all about, here is a summary.

Today, our events have to stand out and we want our attendees to leave enriched and wowed. In order to do that we have a few knobs and buttons we can twist and turn:

  1. There are four prerequisites you need to meet in order to create an ‘experience’: You have to put all five senses into play, it is not just a question of entertainment (not just communication to a passive recipient), the participant has to be able to recount the event, and last but not least it has to include a novelty or something unpredictable. You can read much more about these four prerequisites in the post “Experience, the Revolution”.
  2. The next thing is to create the right ‘experience space’, which does not necessarily mean the meeting room itself. I have written a blogpost about this too: “3 essential ways to enhance your event experience”.
  3. Do not forget to add that little touch of ‘je ne sais quoi’. Actually, I do know! And the last part of a great experience is to enhance all the intangibles such as supporting learning, networking, and loyalty or to tailor the event to each delegate. Surprise: I have also written a blogpost about that: “That’s not all, folks”.
  4. Participant involvement is also a very important part of creating an experience. Participants get still more individualized, and they want to be part of the experience, not just sit and listen. So, get them involved in a meaningful way. Read the blogpost “Three ways to involve your participants” for input on how to do this.
  5. Communication about your event, and as a result the experience, has to support the overall objective of the event. It has to lay the ground for the expectations the attendees can have about the event. Read the Blogpost “Tell them what it’s all about” to learn more about the invitation and communication.

Remember, though, that we can do everything in our power to create the perfect experience, but if the attendee is not up for it, we are stuck between a rock and a hard place with no way of getting out. But of course, I have also written a blogpost about the responsibility of the attendees at a conference. Yes, they do have a responsibility too.

That is it for this week. You can be sure that I’ll elaborate more on the whole experience management theme on the blog. So, sign up for the newsletter and receive the posts every Wednesday in your inbox (I promise that is all I use your E-mail address for!).

See you later, alligator…on the blog or out there at some event.

One Comment

  1. Pingback: Why ’experience’ is misleading – EventAnne

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